16 Dec 2015
Designing a Great Community
Threadless has built its sizeable t-shirt retailing business by enabling its users to both design and purchase its products. But its greatest strength once presented its biggest challenge: how do you manage an online community that is 500,000-strong? Professor Karim Lakhani discusses the difficulty of hosting a city’s worth of virtual users and designers, the importance of transparency, and the lessons the Threadless case has to offer on enabling (and funding) innovation.