12 Feb 2015
Make Big Bets: How Blockbuster Strategies Work
What do Jay Z, Harry Potter and Grand Theft Auto have in common? They're hugely successful thanks to blockbuster strategies. HBS professor Anita Elberse is an entertainment industry expert and author of "Blockbusters: Hit Making, Risk Taking and the Big Business of Entertainment." In this episode of The Business she explains how putting a lot of eggs in one basket pays off in the entertainment industry.