08 Jul 2016
Human-Centered Service Design Professor Ryan Buell
Human-Centered Service Design combines a written case with 2 multimedia components. It follows a group of IDEO designers as they embark on a project for Cineplanet (the largest movie chain in Peru) to redesign it's services for the emerging middle-class. The multimedia case guides students through the entire human services design process and emphasizes the importance of harnessing creativity to meet business needs.