18 Nov 2016
How Newspapers Can Turn a Profit Online? That’s Classified
On the internet, content may be king, but connecting users is the key to building an empire. The Norwegian media giant Schibsted learned this lesson the hard way, and then used it to thrive in an online news market where many others have failed. Through the lens of his new book, The Content Trap, professor Bharat Anand discusses Schibsted’s resounding success, how bringing users together drives revenue, and the importance of media companies adopting a “digital-first” approach.