12 Feb 2015
Comeback Kids: How the Boston Red Sox went from last place to World Series
Last year at this time the Boston Red Sox had already packed up their lockers and headed home after finishing last in their American League East division. This year, they're in the World Series. We talk to Red Sox COO Sam Kennedy about how the Sox turned their team around in a year. Then HBS Professor Stephen Greyser weighs in on the risks and rewards of leveraging the Red Sox brand to expand beyond baseball.