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Executive Education

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Pioneering Research

Our faculty members author numerous books, produce academic papers, and write an array of articles for general business publications.

17 Dec 2014  HBS Working Knowledge

How Our Brain Determines if the Product is Worth the Price

Re: Uma R. Karmarkar

Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. more

Uma Karmarkar is an assistant professor in the Marketing Unit at Harvard Business School.

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