Sharpening Your Skills: Online Marketing
In this collection from our archives, Harvard Business School faculty discuss the latest research on online marketing techniques, including consumer reviews, video ads, loyalty programs, and coupon offerings.
Team Scaffolds: How Minimal In-Group Structures Support Fast-Paced Teaming
Research by Melissa A. Valentine and Amy C. Edmondson investigate the effects of a new organizational structure, a "team scaffold," on teaming effectiveness and performance outcomes in a hospital emergency room.
Featured Cases
Ockham Technologies (A): Building the Team
The case describes the issues faced by a founder-CEO of a start-up company as he transitions from his former role as a consultant -- building a board, assembling an executive team, outsourcing development work and managing tension between himself and his co-founder.
Vehbi Koc and the Making of Turkey's Largest Business Group
The case describes the creation of Turkey's largest business group, analyzing its subsequent diversification into many industries. The case explains the importance of diversified business groups in emerging markets, exploring the role of market imperfections, government policies and entrepreneurial ambition in their creation.
Faculty in the News
When Prodded, Restaurant Diners Often Opt for Smaller Portions
Jason Riis
U.S. News & World Report, Feb 08, 2012
New money fund rules could speed consolidation
Adi Sunderam
Reuters, Feb 08, 2012
What To Ask the Person in the Mirror
Robert Steven Kaplan
Inc.com, Feb 07, 2012
Health Care: 8 Ways Baby Boomers Are Transforming The System
Regina E. Herzlinger
The Huffington Post, Feb 06, 2012
Overseas growth challenges Facebook
John A. Deighton
Boston Globe, Feb 06, 2012
